Foundintranslation.co.uk will showcase Anglo-Japanese creative talent, with the aim of illustrating what happens when the Japanese and UK cultures 'impact upon each other'.
The push, which will collect customer data and drive traffic to the main site (www.onitsukatiger.co.uk), will be promoted through a PR campaign in June.
The microsite will offer video, audio, animation, text and photos from creative pioneers including fashion designer Hiro, sculptor Tomoaki Suzuki and drummer Akiko. It will also feature downloads and creative that can be used by visitors to create their own art pieces.
The 'Found In Translation' campaign will extend offline through installations in Onitsuka Tiger's flagship London store.
"There is a growing reciprocal love affair between Japan and the UK in terms of appreciation of new trends and fresh ideas, and we're bringing that to life, with Onitsuka Tiger being seen as a cultural driver and content creator," said Andy Crysell, MD of Ramp Industry, the agency that created the site.
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