The work is likely to include a mixture of direct mail, radio, press, online and outdoor and has a multimillion-pound budget.
Heresy, the Chime-owned integrated agency, resigned the account last month after winning the above and below-the-line business in 2001.
Heresy walked away from the account after Waitrose changed the agency's contract from retained status to project basis in December. Heresy's managing director said that the decision was financial rather than emotional.
Ocado launched its biggest marketing campaign to date in November last year using its familiar "Be more demanding" strapline to support the rollout of its grocery service and customer service proposition. The DM campaign targeted 1m homes and included an email marketing programme.
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