It enables users to receive a text message that identifies the music they are listening to when they dial 2580 and hold their phone up to the sound source.
On receipt of the text they can opt-in to buy that track or others as a ring-tone, or receive additional services.
The field marketing campaign kicks off this month and features squads of people who enter bars armed with radios and encourage drinkers to test the service. The campaign is the first by youth marketing agency, Angel, which won the account in the summer.
"Response to our text messages for extra services is currently at 25 per cent," says Tim Porter, marketing director, Shazam, "but we want to grow our customer base.
"We want to push new services to opt-in users," he added. "And we obviously want to target the right people. Via this campaign we can identify what genre of song people are requesting and create campaigns based on this."
Shazam has just finished a promotion with Universal Music in The Sun and Mirror news papers where readers could text in to receive a 30-second sample of the title single on Sting's album released last month.
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