The venture will feature the launch of two pre-paid Visa cards, exclusively available to O2 customers.
The ‘Cash Manager' card, aimed at adults, will allow consumers to load up money to the card and use it anywhere which accepts Visa. A ‘Load & Go' card will be targeted at younger consumers, aged between 13 and 18 years old.
The launch will be supported with a major advertising campaign from August. TV, cinema, press and online ads will promote the Cash Manager card, featuring the traditional voiceover by Sean Bean.
The Load & Go card will be supported with a more online-driven campaign, including a tie-up with social networking site Bebo. O2 has also signed up a sponsorship deal with Channel 4 soap Hollyoaks. From September, the O2 idents will be contextual to what is taking place in the soap.
UK chief executive Ronan Dunne said the brand is looking to expand further into the mobile banking sector once O2 has established itself as a credible player.
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