The Cash Manager and Load & Go Visa cards, launched in partnership with NatWest, will be backed by TV and print advertising running over eight weeks.
The VCCP ads feature street magicians.
O2 will target students during September and October with the Cash Manager campaign with brand ambassadors at UK universities offering promotions to support the card.
To promote Load & Go, O2 is sponsoring Bebo show The Closet, which starts on 25 August. Load & Go will also be promoted with contextual TV ads alongside Hollyoaks.
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