Created by online marketing agency Dais and direct agency Archibald Ingall Stretton, 'The Blue Room' , which featuring a man dressed as a squirrel giving his best shot to try and gain entry to the O2 Wireless Festival has been designed around O2's "World that revolves around you" campaign.
The festival is running from June 24-30 and features more than 100 bands including Moby, Basement Jaxx, Keane and Kasabian.
To mark the launch of the site O2 is also offering rewards such as tickets to see Lauryn Hill, Police sunglasses, free tickets to the Middlesex Sevens, the chance for four youngsters to train with an international sports player and a frisbee.
The website will be promoted on Capital Radio's Flying Eye and Xfm's with the aim of increasing O2 customer loyalty. Anyone on any network can access the site, but only O2 customers are eligible for the rewards.
Over time, the site will expand to include more in-depth interactive content including sport and music.
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