The channel will run from 7pm until 3am every night from Monday 21 January, and will be supported by an outdoor, press and in-pub marketing campaign.
Dee Forbes, senior vice president and general manager of Turner Broadcasting Systems UK, said: "This move enables us to reach a wider demographic and increase the media outlets where Nuts TV is available. Our aim is to reach the biggest male audience possible and harness all media that's key to our audience, be it linear or non-linear."
Nuts TV - along with sister brand Nuts.co.uk - has also signed a deal to promote Quentin Tarantino's Death Proof DVD release from this week. The film will be promoted via a two minute bespoke competition trailer, introduced by Nuts TV presenters, which will run on Nuts.tv and Nuts.co.uk for two weeks.
The campaign will include a ‘text to win' competition and pre-rolls split across the two websites and supported by spots on Nuts TV and a full-page advertorial in Nuts to drive traffic.
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