The charity's plans include the launch of a blog site, following success through social networking sites such as Bebo.
It also intends to bring mobile into its promotional mix; earlier this year the charity ran a trial, which showed that some children prefer to receive contact information for the charity via their mobile.
The children's charity also plans to move its Your Family magazine online. The title was relaunched earlier this year, with an increased frequency (Marketing, 7 June).
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