NRS Padd: Daily Mail titles command highest print and digital readership in UK

Press

Joel Fothergill

May 30, 2014

How long?

2-3 minutes

NRS Padd: Daily Mail titles command highest print and digital readership in UK

The Daily Mail, Mail on Sunday and MailOnline form the most read newspaper brand in the UK, according to the latest figures from the National Readership Survey.

The NRS estimates almost 14m people a week read either the Daily Mail, Mail on Sunday or MailOnline.

News UK’s tabloid Sun, the UK’s biggest selling daily, tracked a fall in print readership across seven days, down from 12.8 million a year ago to 11.5 million. The Sun’s website, which has a hard paywall, adding just 1.5 million to its readership.

The NRS measures average print readership in the 12 months to March 2014 based on a survey of 36,000 adults.

The website readership is data from Comscore for March 2014. The combined print and web readership figure aims to provide a net total (so without double counting) – but does not include data from smartphones or tablets.

NRS online and print readership \| National Newspapers \| Adults 15+
		Monthly		Weekly		Daily
		Net Print + Website Total (Net)	Website Only	Net Print + Website Total (Net)	Website Only	Net Print + Website Total (Net)	Website Only
Print Title(s)	Website(s)	000s	000s	000s	000s	000s	000s
The Daily Telegraph	telegraph.co.uk	11710	7574	6083	3524	2125	812
The Daily Telegraph/The Sunday Telegraph	telegraph.co.uk	12275	7383	6397	3488	2182	810
The Guardian	theguardian.com	12571	8678	6842	4571	2071	1278
The Guardian/The Observer	theguardian.com	12945	8491	7107	4507	2129	1273
The Independent/i	independent.co.uk	8079	4179	4185	1978	1327	474
The Independent/The Independent on Sunday/i	independent.co.uk	8412	4113	4351	1966	1354	471
The Times	thetimes.co.uk	5009	496	2879	174	1191	36
The Times/The Sunday Times	thetimes.co.uk/thesundaytimes.co.uk	7159	574	4238	228	1432	44

Mid-market
Daily Express	express.co.uk	5000	1755	2730	603	1214	99
Daily Express/Sunday Express	express.co.uk	5725	1737	3147	597	1276	99
Daily Mail	dailymail.co.uk	18686	7611	12673	4801	6032	1959
Daily Mail	dailymail.co.uk/thisismoney.co.uk	18946	7870	12852	4981	6086	2013
Daily Mail/The Mail on Sunday	dailymail.co.uk	20523	7087	13831	4617	6276	1936

Popular
Daily Mirror	mirror.co.uk	11580	4510	7126	2277	2930	621
Daily Mirror/Sunday Mirror	mirror.co.uk	12734	4389	7917	2239	3069	620
Daily Mirror/Sunday Mirror/Sunday People	mirror.co.uk	13163	4354	8251	2228	3129	619
Daily Record	dailyrecord.co.uk	2258	801	1544	355	779	91
Daily Record/Sunday Mail (Scotland)	dailyrecord.co.uk	2608	777	1814	348	838	90
Daily Star	dailystar.co.uk	4338	953	2739	372	1166	77
Daily Star/Daily Star Sunday	dailystar.co.uk	4786	946	2973	371	1214	77
Sunday People	mirror.co.uk	6320	5165	3226	2518	755	652
The Sun	thesun.co.uk/thescottishsun.co.uk	14518	1133	10959	432	5773	88
The Sun/The Sun on Sunday	thesun.co.uk/thescottishsun.co.uk	15859	1095	11963	424	6035	88