The programme, which combines the evolution of Northcliffe's current 55 "this is" sites with an additional 35, spans the company's entire regional network.
The next generation sites introduce evolutionary design changes and enhanced multimedia content aimed at maximising interaction with end users.
The 10 sites that go live today include , and
They will be joined by a further 79 throughout the summer, which cover a mixture of urban, regional and hyperlocal sites. One site is already live, , which was the pilot for the UK rollout and completes the total of 90.
Content from Northcliffe's pureplay jobs, motors and property partners, Jobsite, Motors.co.uk and FindaProperty, will be fully integrated into the new sites to provide users with a combination of local news, information and classified ads.
New technology is being used to ensure maximum stability and performance and to incorporate industry leading SEO standards.
All of the next generation websites will incorporate extra elements to encourage user-generated content such as votes, story comments and community postings.
Northcliffe, the regional media business of the Daily Mail & General Trust, is aiming for UGC to be a key metric. Northcliffe's websites already receive more than 200,000 votes a month; it wants to drive this figure higher.
In January, Northcliffe launched its first UGC site, in Hull, which allows users to interact with other local residents.
Northcliffe hopes the new sites will offer advertisers an opportunity to capitalise on local digital audiences with the revamped sites offering new commercial slots in better positions and a range of ad formats aimed at maximising advertiser response rates.
Mike Rowley, director of digital for Northcliffe Media said: "Digital strategy is vital for Northcliffe's growth and through the new sites we will not only be offering improved content and functionality for end users but also a great opportunity for advertisers to target these growing online communities.
"The recent integration across our local network of our pureplay jobs, motors and property partners now provides an even more compelling service for local audiences wanting to access news and information as well as local classified information."
The next generation website rollout will continue throughout the summer of 2008, with all 90 sites set to be live by mid-September.