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The feature in Ovi Maps encourages users to add points of interest to the map to highlight interesting locations, great restaurants or local secrets.

Location-based services are central to the Ovi ecosystem and Nokia's long term services strategy, and this initial part of the campaign highlights the depth of the Ovi Maps proposition across web and mobile.

Earlier this year, John Stoneman, head of sales at Nokia Interactive told Revolution There is huge branding potential in user generated maps, but the company had yet to decide how to monetise it.

"If users are just trying to find a route from A to B then advertisers will have to be fairly serendipitous top be able to guess what will interest them as they pass, or they're going to have to bombard them with so many ads that they will become frustrated - which will result in a bad user experience."

Nokia's Ovi Maps lets users plan trips, search for addresses and points of interest, and save them on the Ovi on their desktop or mobile in direct competition with Google Maps.

The Good Things is available in 25 countries and was created by AKQA, Farfar and Starcut.
 
It was developed to support and give substance to Nokia's upcoming Get to the Good Things marketing campaign.

The campaign comes as Nielsen reveals that mobile web usage increased 34 per cent in the US of over the last year, most notably among teenagers and pensioners.