Nielsen Online comprises the company’s Nielsen//NetRatings and BuzzMetrics services, which provide measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior.
Nielsen Mobile combines Telephia, the provider of syndicated consumer research to the telecom and mobile media markets recently acquired by Nielsen, with several existing Nielsen initiatives in the mobile market. Nielsen Mobile will use its measurement tools and integrated consumer panels to understand and interpret the behaviour of mobile consumers.
David Calhoun, chief executive officer of The Nielsen Company said the new services would enable Nielsen to deliver “the complete picture of consumer activity” to its customers.
BuzzMetrics
Nielsen debuts online and mobile measurement services
LONDON - Information and media firm The Nielsen Company has launched two internet and mobile measurement services - Nielsen Online and Nielsen Mobile - to provide clients with "an integrated, comprehensive suite of measurement capabilities".
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