The two plan to make Nielsen's market research data from its Nielsen Homescan panel available for online marketing campaigns and create a new Nugg.ad product, which will initially be available in Germany and the UK.
The move forms part of Nugg.ad's strategy to make predictive targeting standard in online media planning and will now, for the first time, allow consumer data to be booked internationally using targeting.
Stephan Noller, managing director of Nugg.ad said that the data from Nielsen Homescan added a new dimension to the quality of its predictive targeting technology.
Noller said: "Many clients already use the data from Nielsen Homescan as a basis for strategic planning and in managing a great number of their marketing plans, so it is a logical step for us to integrate this data into our system. This will also create a proposition which is unique in the online advertising market.
"Nielsen is the only company able to provide us with a uniform platform of pan-European data, allowing us to offer a consistent product to all of our European partners."
Rene Lamsfuss, senior director of product & methodology at Nielsen Online, said: "The integration of the panel data in the Predictive Behavioural Targeting system means that the consumer data drawn from the Nielsen Homescan Panel can be applied efficiently to international online advertising campaigns for the first time.
"We are extremely pleased that our consumer target groups can now be booked for online campaigns through nugg.ad."
Nielsen said it planned to launch the product for clients in September at the Online Marketing trade fair in Dusseldorf.