The embattled newspaper group is said to be keen to make savings as part of a cost-cutting drive instigated by .
NI, which was amid the phone-hacking scandal, is in the
process of deciding whether to throw open the review to agencies outside of its roster.
The £28 million advertising account is split between Engine’s WCRS and CHI & Partners, with the former responsible for The Sun and the latter The Times and The Sunday Times. Mindshare handles NI’s media account.
Barnaby Dawe, the outgoing marketing communications director at NI, said: "We’re not looking to consolidate our agency relationship into either CHI or Engine. With the recent restructure of our marketing department, we’re taking this opportunity to review our relationships with all our agencies on our current roster."
to join the sister News Corporation publisher HarperCollins as its chief marketing officer. NI’s chief marketing officer, Katie Vanneck-Smith, will take over the review process.
split into three teams: brand marketing, acquisition and sales, and customer management.
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