The two-year partnership will include dual-branded reader offers in all News International publications, including the Times, Sunday Times, The Sun and News of the World, and direct promotions through direct mail and inserts.
Iain Beresford, senior relationship manager at News International, said: "We believe SimplySwitch can help our readers to find the best deal on their home gas, electricity, phone and broadband."
SimplySwitch will share with NI the one-off introduction fee it receives from 95% of the companies it recommends to consumers.
But Ben Wooltorton, SimplySwitch marketing director, stressed that the fee is minimal. For him, the partnership brings access to NI's readers without the need for ad investment. For NI, the deal is a reader service, also bringing piggy-backed free or discounted products and services that SimplySwitch is in the process of negotiating.
This is not the first deal SimplySwitch has signed with a major newspaper publisher. It is one year into a two-year arrangement with the Telegraph Group and has also tied up with Guardian Newspapers in the last year.
The service, which claims to be impartial, offers consumers advice on the most economical and appropriate electricity, gas, telephone and broadband supplier for their individual postcode areas. It charges consumers no fee and is accessed by phone or via its .
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