Edmonds has been promoted to chairman of Ticketmaster UK and executive vice president of international strategic partnerships.
He has been at the forefront of Ticketmaster for the past eight years, and led the company through its merger with Live Nation in 2010.
He is also credited with delivering the company’s ticketing strategy for the London 2012 Olympic and Paralympic Games.
In his new role Edmonds will be responsible for building relationships with key international partners, while remaining involved in the business development of Ticketmaster UK.
Mark Yovich, president of Ticketmaster International, said: "As we continue to expand our international business operations, Edmonds’s extensive knowledge and understanding of the ticketing and live event industries will be an invaluable addition to our international executive team."
Edmonds added: "This is a time of great transformation and opportunity within the international ticketing industry, and I am looking forward to working with the team to help to shape Ticketmaster’s future business strategy."
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