Nectar introduces first TV ad in five years

FMCG

Joe Thomas

June 10, 2009

How long?

1 minute

Nectar introduces first TV ad in five years

LONDON - Nectar is mounting a brand-led campaign that marks the loyalty card scheme's first appearance on TV screen for five years.

The campaign runs across TV, print and online and aims to remind consumers to pick up Nectar points, using the strap line ‘Collect what's yours'.

The campaign, created by Joshua G2, introduces a new animated ‘Nectar Purse' character who is dedicated to collecting points. TV work consists of two 30-second executions breaking on 18 June, which will then be supported by five press executions across a range of women's magazines and national press, appearing from 29 June.

In March DIY chain Homebase joined the Nectar programme, which replaced the retailers existing Spend & Save scheme.

Topics

Marketing

Direct Marketing

Advertising