Andrew Lebega has joined as its UK content manager of the , which features articles on sex, health and sports, entertainment, cars, fashion and lifestyle.
AskMen.com said Lubega would be working with the UK editorial team to create a site with "a British sense of style and personality", differentiating it from the US original.
The US website has a global unique audience figure of 7m, of which 716,000 are in the UK, and claims to have a 34% share of the men's online lifestyle category.
Among the articles currently on the site for the UK launch are a guide to hassle free air travel, dating tips, an interactive vote for the top 99 women in the world, and a feature on the origin of expressions.
Fox Interactive Media, the interactive subsidiary of News Corporation, said the UK site would feature tailored content from a locally based editorial team that would increase the AskMen.com's brand presence in the UK.
Justin Keeling, European general manager of IGN Entertainment, the division of Fox Interactive Media that owns AskMen.com, said: "The launch of the UK specific content is the natural next step to establish the AskMen brand in the UK as the site continues to grow exponentially thanks to its breadth, quality and variety."
AskMen.com joins exisiting men's sites such as GQ.com, Monkey and free men's weekly Shortlist.
Will Callaghan, editor of men's lifestyle website , said the UK launch of AskMen.com showed the online sector was in good health.
He said: "Their launch shows the UK men's lifestyle market is improving, which is good news for us and we welcome it.
"If you look at the men's magazine sector, there's a well-documented ABC decline. It shows that reader's know there's more to life than 'babes sites'. The very fact that guys [in the UK] have been going to a US site says a lot. AskMen is independent, like Mansized.co.uk, and our users want something more than what the UK magazines are providing."
Callaghan said the 75% "babe-oriented" content of rival sites such as and put off potential viewers on taste grounds.
He added: "When we launched two years ago, we knew that a lot of guys would have a problem with babe content, because of their girlfriends or because they wouldn't be able to access the sites at work. When there's such an emphasis on babes the site becomes a one hit wonder.
"What guys are interested in is decent content, a reason to keep coming back. We welcome the arrival of AskMen in the UK and wish them all the best."
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