The global partnership will take 'Advance Warning' to nearly 400m homes in 162 countries around the world.
Locally adapted versions of the show will be tailored for MTV's international audiences. The European version premieres on February 19 and the Asian version on February 26.
The series, consisting of 12 x 30-minute monthly programmes, has already kicked off in Latin America and the second season has just debuted in the US.
MTV 'Advance Warning' in the US has so far correctly tipped Franz Ferdinand, Maroon 5 and Joss Stone to be the next big things. Ferdinand and Stone each won two Brit Awards on Wednesday night.
The McDonalds promotional spots use the 'I'm Lovin' It' slogan, which was launched in 2003 by Justin Timberlake. Last autumn McDonald's partnered with Destiny's Child on their global tour. The fast food giant has also sponsored Sony Connect to bring digital music to customers around the world.
Larry Light, executive vice-president and global marketing chief of McDonald's, said: "Partnering with MTV to create the first ever global new music platform will enable McDonald's to play a more relevant and credible role in the lives of young adults."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)