Microsoft's portal has expanded the services available to users of the site by providing access to more of MSN's products, including MSN Hotmail, which sees 7.8m monthly UK users, an expanded news section, localised weather information and the recently upgraded MSN search.
An MSN spokesperson said: "To date it has provided entertaining and popular content for customers but this week it is expanding to give customers a more integrated and personalised online experience."
MSN has invested in a range of new services, most prominently in an upgraded search. It has also added a range of new toolbars on the home page to incorporate desktop search.
This lets users search their Windows desktops for any type of document, media file or email message using the MSN Toolbar Suite beta. The search tools, free to download , takes the technology of web searching and apply it to the hard drive.
MSN recently added a blogging service to its portfolio called MSN Spaces. It aims to make it easier for users to host a site, with an online scrapbook that enables them to share photos and music lists.
It is currently running its first national television advertising in four years. This is part of a multimillion-pound campaign to promote its new search engine.
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