The ads, created by McCann Erickson, bring the new to life with a dynamic search bar that visually mimics unique query terms and showcases how consumers can find anything from the mundane to the obscure, all on MSN Search.
The campaign references a more precise, more powerful MSN Search and ends with the strapline "Find it at MSN.co.uk".
The ads break next week and will appear on ITV, Channel 4 and other channels, including during the Brit Award broadcast and the UK premiere of 'Ocean's 11'.
There will also be an extensive online ad push, created by McCann sister agency MRN Zentropy, on sites including Lastminute.com. MSN said the online campaign would reach 21m web users.
Clare Bolton, consumer marketing manager, said: "Our considerable investment in this launch underlines our commitment to our consumers to provide the fastest and most precise online search."
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