The channel will cover fashion and beauty, homes, family, careers, diets and entertainment, with MSN saying that it will reach busy, style-conscious professionals aged between 25 and 44. Lexus is the first brand to do a deal with the channel, which will see lifestyle content run on a Lexus microsite.
Conde Nast will provide content from its websites including GQ, Vogue, Glamour and Easy Living. iVillage will provide health content and MSN is also teaming up with eDiets, the online dieting company. There will also be in-house content.
Matthew Whittingham, head of information services at MSN.co.uk, said: "The deals we have secured with top health and lifestyle content providers will provide a compelling contextual environment for advertisers to connect their brands with style-conscious consumers."
The new channel, which sits alongside other established MSN channels such as MSN Cars and MSN Money, is the latest in a number of updates and channel launches from MSN, including the recent launch of MSN Video and the redesign of the Entertainment Channel.
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