Visitors to on Monday September 26 will see a darkened screen with a single light that gradually illuminates to reveal details of the campaign, called "Clear Price".
The campaign aims to promote better understanding of pricing by focusing on total prices, rather than differing costs involved by choosing options such as lenses and frames.
Additional targeted activity will then run until October 9 on MSN Messenger and MSN Hotmail.
According to i-level, which initiated and brokered the deal, MSN was chosen to fit the key audience of over-35s.
Sarah Stew, i-level account manager, said: "We were looking for an innovative way to communicate Specsavers' Clear Price policy and we felt MSN offered Specsavers perfect coverage of its target audience."
The creative was handled in-house by MSN.
Amanda Anthony, MSN.co.uk's digital marketing manager, said: "This campaign highlights how MSN can provide creative and innovative ideas and tailored solutions for its advertisers."
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