The mobile manufacturer has developed a dedicated branded web portal for the touch-sensitive phone, which features stereo Bluetooth connectivity and a two-megapixel camera that offers video capture and playback capabilities.
The Moto U9 site showcases the clamshell handset's features and invites consumers to complete a questionnaire to discover whether they are more suited to the pink or purple version.
Motorola will drive traffic to the portal with a major online ad campaign that will run across key international territories over the coming weeks.
The campaign represents one of the company's most significant digital drives since the consolidation of its £200m creative business for Europe, the Middle East and Africa (EMEA) into WPP in January.
In the same month, Motorola awarded Ogilvy an integrated brief spanning advertising, direct and digital work, following a review of its agency arrangements in key markets.
Motorola, which is the world's second-biggest mobile manufacturer, is also planning to roll out a multimillion-pound EMEA campaign to support its Z10 kick-slider phone. TV ads will focus on the handset's ability to upload images and video content to YouTube, Google and Yahoo! at the click of a button.
The company is expected to increase its investment in digital this year to stave off competition from rival handset manufacturers LG, Nokia and Samsung.
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