The partnership will see thousands of selected Blockbuster titles made available on-demand via selected ‘next generation' Motorola handsets via an exclusive app.
The tie-up will also help Motorola compete with Apple's iPhone, which uses its own iTunes store for movie rentals and downloads. It is thought the Blockbuster app will be available on Motorola's Google Android-powered handsets, which will be rolled out over the next few months.
"Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go," said Christy Wyatt, vice president of software platforms, applications and ecosystem, Motorola Mobile Devices. "Together with Blockbuster we intend to deliver an unparalleled portable movie experience on our next-generation handsets."
The partnership is part of Blockbuster's strategy to enable consumers to access it on-demand movie app via a range of devices, such as PCs, Blu-ray Disc players and web-connected TVs.
Blockbuster continues to struggle in the face of competition from services such as Lovefilm. The company saw net sales drop by more than 20 per cent in the second quarter of 2009 to around $1 billion (£600m).
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