The move will see the lists of some of its flagship brands including Great Universal, Choice, Abound and McCord available to market for the first time.
The news comes as ARG Equation, part of the Argos Retail Group, has appointed Tri-Direct to manage its consumer mailing lists, which include 6m recent customers from the last year.
Its customers range from the upmarket shoppers of homewares catalogue McCord to the shoppers at the company's newest brand Abound. Abound produced over 拢50m worth of sales in the first 12 months of trading, and has a database of young aspirational, mid-market consumers.
Tri-Direct was appointed following a competitive pitch against RFM Data and Response One.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .