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Morrisons has unveiled a TV campaign starring the presenters Ant & Dec. Created by DLKW Lowe, the campaign features the pair interacting with the supermarket chain’s specialist employees, including a fishmonger who demonstrates his filleting skills and explains how Morrisons buys its fish and how the product reaches the counter. The spot was created by Graham Storey and Phil Cockrell. It was directed by Finn McGough at Rogue.