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Here come more ads from Publicis London's debut campaign for Morrisons.

Released two weeks after the launch ad for the new "Morrisons makes it" positioning, the latest spots aim to pick out humour and pathos from humdrum family moments that feature Morrisons food. The idea behind the campaign is to show consumers the role that Morrisons staff play in making the food that’s integral to their lives. All the ads feature Will Young’s Joy as the soundtrack.