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Morrisons has released its Christmas TV ad, which features the brand ambassadors, Ant and Dec, and a singing gingerbread man. DLKW Lowe created the 60-second spot, in which the gingerbread man sings about Morrisons products to the tune of Be Our Guest from Beauty And The Beast, as Ant & Dec sit at a table laden with food. The work was created by David Adamson and Richard Prentice, and directed by Psyop through Smuggler.