The campaign kicks off on Sunday (3 July) and is the first work created by Mother since winning the £25m account in March. At its heart is the idea of euphoria felt by consumers who save money by using its service.
The first ad in the series depicts "ordinary family man" Geoff, who uses Moneysupermarket.com to save money on his car insurance. The money he saves causes him to enter a "euphoric state" in which he becomes capable of achieving unlikely acts, such as surfing on a blow-up crocodile.
The campaign is the first to be overseen by director of consumer marketing Paul Troy, , where he had been global head of advertising and content.
Troy said: "We need to make sure we are always driving the category forward and building on our market-leading position. This campaign is a fresh approach, and I’m confident it will really help us to continue to stand out from the rest of the crowd."
Mother strategist Chris Gallery added: "The brands in this category are the biggest advertisers on TV. Their ads are loved, loathed and remembered by everyone. Moneysupermarket.com is the biggest of all the price-comparison websites and wanted advertising that is bigger, better and bolder than before."
Previous Moneysupermarket.com ads have starred celebrities such as , ex-Formula 1 driver Nigel Mansell, and former 'X Factor' contestants Jedward.
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