MMA plans to take on market-leaders Comparethemarket.com, Confused.com, Moneysupermarket.com and Gocompare.com by investing significantly in marketing to promote its roll-out next year.
The company has hired an unidentified ad agency to develop the proposition and campaign, to go live in January. It is not yet known whether the aggregator will carry Swinton branding.
It is understood that MMA intends to match the investment of the leading UK sites.
Gocompare.com was the top spender in 2010, in-vesting £27.8m in advertising; Moneysupermarket.com spent £19.4m and Confused.com £20.5m. BGL Group, which owns Comparethemarket.com, spent £17.4m on media.
A Swinton spokeswoman refused to comment.
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