London-based Sponge, which counts Coca-Cola and McVities among its clients, has initially joined with Spanish agency Mobile Dreams Factory, and Clanmo, based in Germany, in a bid to offer brands the 'best of breeds' work around Europe.
Plan for expansion are in the works, the alliance is aiming to recruit one mobile marketing agency from each territory in Europe over the next two years, based on strict criteria: Each member must be a leading player in its market with a blue-chip client base and only one agency in each country will be invited to join.
Services offered will cover the whole scope of mobile marketing, including consulting and strategy, design and usability, campaigns and advertising, media planning, mobile internet, mobile CRM, applications and content and messaging platforms.
Alex Meisl, chairman of Sponge, said: "A large number of pan-European mobile campaigns are devised and co-ordinated from the UK.
"The idea behind the Mobile One Alliance is to build a network of leading mobile marketing agencies so that we can share infrastructure and learnings while offering our clients local market support. Clients will also benefit from economies of scale, and a single point of contact in their local market for multi-territory campaigns."
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