The website features fashion, food and design news, as well as photography, and bar, cafe and restaurant recommendations.
Users can also sign up to receive weekly newsletters containing the site's best content from the previous seven days.
is aimed at young, stylish men aged between 20 and 30.
It will be the online portal for the new monthly men's magazine Buck, which launches this month with a target circulation of 35,000. The magazine will be distributed internationally.
Buck will contain similar content to the website, including fashion shoots, interviews, bands, style tips, design news and recipes.
The magazine is edited and published by Steve Doyle.
.jpg)
.jpg)