The new digital initiatives include a website tailored for mobile phones and a Men's Health Training Pro iPhone app.
Natmag-Rodale said the Men's Health mobile site has been designed to capitalise on the growing number of users who access via smartphone.
The site has been produced in conjunction with developers MIG and features a homepage carousel, easy-to-use drop down menus, and an archive of more than 5,000 health, fitness and lifestyle articles.
The launch of the site is being sponsored by Lab Series as part of an exclusive multi-platform campaign working across print, online, email and mobile.
The new app features exercise videos, a bespoke workout tool and training log to help users to build, master and record their own workouts.
The initial app download is free, with an in-app purchase function for eight bundles of supplementary exercises. Videos are categorised by the five major muscle groups – abs, arms, back, chest and legs.
In addition to the digital launches the magazine has also rolled-out a Muscle Manual bookazine to complement its training app with colour-coded sections categorised by the same five muscle groups.
The new print product, the latest in a line of bookazines from Men's Health, will be available in WHSmith and several leading supermarkets.
Men's Health is the biggest selling men's magazine in the UK, increasing its lead over its nearest competitor FHM with publication of the latest data from the Audit Bureau of Circulation in February.
Those figures revealed an average monthly sale of 245,923 for Men's Health, which was down 1.9% year on year while FHM fell 23.3% to 177,261.
Alun Williams, Natmag-Rodale Group publishing director, said: "As the UK's best-selling men's lifestyle magazine for two years now, and Men's Health is focused on replicating our success in print across as many channels as possible.
"These three launches demonstrate our commitment to be available to our affluent, health-focused audience on multiple platforms, at any time of the day. It’s a joined-up strategy, and one that allows us to offer even more exciting and innovative creative solutions to our commercial partners."
Natmag-Rodale is a joint venture between US publisher Rodale and the National Magazine Company, itself owned by media giant Hearst, to publish Men's Health and other titles in the UK and elsewhere.
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