The move comes after The National Magazine Company , Hearst UK Cross Media, under the direction of group commercial director Matt Salmon.
The central advertising unit at NatMag-Rodale, which will be active in its new form from 1 May, will be headed by Duncan Chater.
As part of the restructure, the advertising teams for Men’s Health, Runner’s World and Triathlete’s World, all published by NatMag-Rodale, will merge into one commercial unit to offer clients a joined-up service across its print and digital platforms.
Chater, up until now associate publisher of Men’s Health, has been promoted to publisher of the title. He also takes on the additional title of sales director.
He will be responsible for driving commercial revenues across the entire portfolio and will continue to report directly to group publishing director, Alun Williams.
In addition to his new advertising role, Chater will assist Williams with the day-to-day publishing responsibilities for the brand.
NatMag said the reorganisation of the commercial team enabled NatMag-Rodale to meet the increasing demand for cross-title, multi-platform campaigns across its three magazines and websites.
Under the new structure, Richard Castle, currently promotions director for Men’s Health, has been promoted to head of creative solutions across the portfolio.
In addition, Neil Tillott has been promoted to head of print and digital for Runner's World and Triathlete's World, while Luke Robins takes on the role of head of print for Men’s Health. Michael Hand continues as head of digital for Men’s Health. All will report to Chater.
Williams said: "The reorganisation of the NatMag-Rodale commercial teams into one centralised unit will enable us to deliver exciting, innovative campaigns across our market-leading brands, and allows us to offer clients a direct channel to our 1.5 million readers and more than one million online users."
Chater said: "I’m delighted to take up this new position across such an exciting portfolio of brands and to have the opportunity to contribute to the unparalleled success story that is Men’s Health."
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