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McDonald’s has released a TV and print campaign to announce the arrival of its five "crowdsourced" burgers. The burgers were designed by consumers as part of an online competition, which was handled by Razorfish and began in May. Leo Burnett created the documentary-style campaign, in which people whose burgers were not chosen to feature on McDonald’s menu are interviewed. The work was written and art directed by Phil Deacon and Caroline Rawlings, and directed by Tony Barry and Richard Jung through Biscuit Filmworks and Park Village.