McDonald's France "pictograms 2015" by TBWA\Paris

McDonald's France has built on a 2014 campaign by releasing a new set of pictogram posters, and also put the images on a range of clothing at the Paris retailer Colette.

The outdoor posters, by TBWA\Paris, feature simple pictograms that represent different McDonald’s products along with emoticons such as hearts. The brand is also selling T-shirts, bags and notebooks featuring the pictograms in Colette.