Leo Burnett

McDonald's 'coffee and conversations' by Leo Burnett

January 09, 2012

McDonald's 'coffee and conversations' by Leo Burnett
McDonald's 'coffee and conversations' by Leo Burnett

McDonald's has launched a campaign to promote its coffee range.

A TV commercial, created by Leo Burnett, shows snippets of people's conversations over coffee at the restaurant.

It is supported by a series of print executions and a radio ad.

Credits

TV
Copywriters
Rob Tenconi
Mark Franklin
Art directors
Rob Tenconi
Mark Franklin
Planner (creative agency)
Lilli English
Media agency
OMD
UK planner (media agency)
Maia Weil-Obadia
Production company
Academy
Director
Peter Cattaneo
Editor
Scot Crane at Quarry
Post-production
MPC
Audio post-production
Parv Thind at Wave
Exposure
National television
outdoor
press
Radio
Copywriters
Rob Tenconi
Mark Franklin
Sound engingeering
Tony Rappaccoli at Wave
Exposure
National and local radio
Print
Copywriter
Richard Ince
Art director
Ed Tillbrook
Photographer
James Day
Exposure
National colour supplements, Metro News

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