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McDonald's 'we all make the Games' by Leo Burnett

July 16, 2012

McDonald's 'we all make the Games' by Leo Burnett
McDonald's 'we all make the Games' by Leo Burnett

McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association.

The spot aims to celebrate the people behind the Games and carries the line: "We all make the Games."

Credits

Copywriter (all media)
Mark Franklin
Rob Tenconi
Art director (all media)
Mark Franklin
Rob Tenconi
Creative directors (all media)
Adam Tucker
Planner (creative agency)
Tom Roach
Kit Patrick
Media agency
OMD UK
Planner (media agency)
Sam Gaunt
Natalie Redford
Social media agency
Holler / Leo Burnett Group
Digital agency
RazorFish
Planner (digital)
Tom Roach
Kit Patrick
Ben Lunt (Leo Burnett Group)
Photographer
Simon Mooney (Fan Photography)
Adam Hinton (Games Makers)
Retouching
Firstbase @ KV
Production company
Moxie Pictures
Director
Neil Gorringe
Production company producer
Jess Ensor
Agency producer
Graeme Light
Editor
James Rosen, Final Cut
Post-production
MPC
Audio post-production
Wave
Production company
Moxie Pictures
Director
Neil Gorringe
2nd director
Luke Franklin
Production company producer
Jess Ensor
Agency producer
Graeme Light
Editor
James Rosen, Final Cut
Post-production
MPC
Audio post-production
Wave

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