McCann Erickson loses $315m Lowe's account to BBDO and OMD

by Staff

September 13, 2005

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McCann Erickson loses $315m Lowe's account to BBDO and OMD

NEW YORK – Omnicom Group's BBDO and OMD have won the $315m (£172.8m) ad account for home improvement store Lowe's after a four-way pitch to handle its creative and media work.

Agencies involved in the pitch included the Interpublic's McCann Erickson, the incumbent, and Deutsch, and another Omnicom agency TBWA\Chiat\Day.

The loss will be a further blow to Interpublic, which has seen its €1.5bn L'Oreal account move to ZenithOptimedia, as well as the loss of $3.2bn General Motors account.

Omnicom recently posted a 10% rise in net income for the second quarter, with income rising to $225.8m from $206.1m, as worldwide revenue increased 9% to $2.6bn from $2.4bn last time.

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