"We are building on the momentum of 2012 and investing in the travel infrastructure to improve connectivity to London," said Johnson. "People still need face-to-face contact, which is why we need a fantastic international convention centre."
His excellency Shiekh Sultan Bin Tahnoon Al Nahyan, chairman of ADNEC, also spoke about the significance of investing in the venue.
George P Johnson worked closely with suppliers including Blitz, Thorns and caterer Leiths on the launch event.
Kevin Murphy ended the presentation in the auditorium by dropping the backstage curtain and unveiling the enormous space, stating that two jumbo jet planes could fit into it.
After the presentation, guests enjoyed canapes before sitting down for a four-course meal provided by Leiths, celebrating the Great British menu with lamb and fresh asparagus, along with jugs of Pimm's.
Networking guests were kept up to date with all the tennis action at Wimbledon, which was screened in the reception area.
To comment and let us know your thoughts.