The campaign will focus on the event, leisure and tourism sectors and will see the mayor’s office working closely with London Business Group.
The announcement was made earlier this morning at the First Future Forum, a joint initiative between industry association ISES and the mayor’s office, being held at the new ICC London Excel.
The venue, which houses the UK’s largest banqueting hall, is being officially opened today.
The mayor will bring together four bodies - Visit London, Think London, Film London and Study London - to operate as one tourism and business organisation for the campaign.
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