Maternity label Isabella Oliver unveils pregnancy chic widget

LONDON - Isabella Oliver, the upmarket maternity wear label, has launched a desktop widget that will keep women up to date with the latest fashion trends and new products.

The widget can be downloaded on . It asks women for their due date, and then offers a week-by-week guide to pregnancy chic. It is provided by the Widgets application and works on Windows PCs and Macs.

The company already has a strong web presence and was named online retailer of the year last year by fashion industry magazine Drapers.

Claire Robinson, brand manager at Isabella Oliver, said: "We introduced the widget as a fun and interactive tool for pregnant women to easily access hints and tips on fashion. It brings the personality of Isabella Oliver to life outside the environment of the website."