The health and beauty retailer is showcasing its key No.7 and Botanics brands to a group of US journalists.
Today (17 January), Mask has set up a secret garden in Kew Gardens for the Botanics brand, which is endorsed by Kew.
The experience focuses on two elements of the brand identity: Botanics’s natural ingredients and the science behind its creation. Wooden poseur tables have been set amongst foliage and plants, and scientific props such as cloches, conicals and test tubes have been positioned around the space, some suspended in the air.
Yesterday, a blank canvas space at the Westbury Hotel in London’s Mayfair was used to create a dressing room themed space for the No. 7 cosmetics brand. The room featured mirror stations, display tables, inspiration boards and No. 7 branded director chairs.
Glass jars and shelves were filled with products and props, with the aim of letting journalists step behind the brand and try out the make-up and skincare products.
This is Mask’s second event for Boots. Last year it themed a skincare conference at Eastwood Hall in Nottingham, installing grass and a test tube chandelier for Botanics.
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