The alliance aims to make best practice guidelines, currently only available to trade association members, freely available to all at its .
It is expected to be particularly useful to many small to medium sized enterprises (SMEs) carrying out business to business marketing in-house.
's B2B committee has led the initiative with Steve Dyer, a member of the committee and managing director of , acting as the first chairman of the Best Practice Alliance.
The alliance includes the , , , , , , and eight DMA councils.
It is expected to continue into other areas and that more associations will join the alliance.
The initiative is funded by all participating trade associations in proportion to the content contributed.
Dyer said: "Such cooperation across a series of marketing disciplines and trade associations presents a fantastic opportunity for businesses to harness the power of B2B marketing more effectively.
"With free advice and guidance from independent experts, it will provide insight which is valuable to sole traders and multinationals alike."
The eight DMA councils involved in the initiative comprise: the ; ; ; ; ; ; ; and the Fulfilment and Response Council.