Risk Locator provides four ranking levels for the financial security of 1.4m UK businesses, informed by indicators such as County Court Judgments and changes in payment trends as well as Market Location's models of trends from 10 years of financial data.
Steve Cook, managing director of Market Location, said: "Following the launch of our B2B data universe two months ago, it is only natural to introduce our grading capability to the market.
"In fact, our database has been built on analysing risk for the past 10 years. We have turned that information into an easy-to-use service so that marketers can take advantage of flexible, higher-quality data as well as information on financial stability."
The company has also made a new appointment, hiring Simon Bennett as agency sales manager. Bennett was previously with Experian for five years as a business development manager, building the agency and broker division. Prior to that, he worked at Market Location as agency and broker account manager during its ownership by Wegener DM.
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