Manchester United's Rio Ferdinand launches digital magazine

LONDON - Manchester United star Rio Ferdinand is teaming up with digital publisher Made Up Media to produce a 24-page digital magazine, targeting 16 to 35-year-old aspirational males.

Rio: first issue of United star's digital magazine will be available in February at RioFerdinand.com
Rio: first issue of United star's digital magazine will be available in February at RioFerdinand.com

The magazine, called Rio, will be free and distributed to an estimated database of more than 500,000 globally. The first issue will be available next month at RioFerdinand.com, supported by an e-mail opt-in service.

Rio will be edited by Made up Media co-founder and former GQ and NME journalist Iestyn George, while Rio Ferdinand will be editor-in-chief helping out with editorial decisions, according to the group.

Ferdinand said: I really like the idea of being able to create a digital magazine that brings everything to life, with great interviews and videos. We're looking forward to having a lot of fun putting it together."

The magazine claims it will represent a snapshot of the world that Rio inhabits and will be a reflection of his interests.

Content will include celebrity interviews along with editorial content on music, fashion, film and TV.

Brighton-based digital publishing company Made up Media was set up in 2007 and has launched the websites InGolfWeTrust.com and Catflap Magazine, as well as the rugby site ScrumoftheEarth.com.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content