ITV4 deal is Made Up's latest win

Digital customer publisher Made Up Media has joined forces with ITV.com to create an online magazine to accompany the ITV4 Legends series, which features matches involving football stars from the '80s and '90s.

The 12-page title is aimed at raising awareness of ITV4 and ITVcom's sports coverage.

The TV series, which begins on Thursday evening, features a team of England football legends from the '80s and '90s taking part in a series of games against Scotland, Germany and Ireland.

Players include Graeme Le Saux, Stan Collymore and Bryan Robson, while the team is managed by former Everton, Manchester City, Sunderland and Leeds United boss Peter Reid. The e-zine, edited by Made Up Media founder Iestyn George, will include a "WAGs To Pitches" feature and an interactive spot-the-WAG quiz.

The magazine, which is free to view on ITV.com's Legends website, will also be emailed to 300,000 ITV.com subscribers and will be available and updated throughout the tournament.

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