Brook has already filmed the ads for the Lynx "bom chucka wow wow" campaign in Miami, Florida. The ads are set to appear on television and billboards in the UK and US.
The British model will be following in the footsteps of Ben Affleck who appeared in the "click" campaign where he used a clicker to count the number of looks he got from the ladies, only to be outdone by a "regular" guy wearing Lynx bodyspray.
Brook will be back in Miami in May to host an event, in conjunction with MTV, looking for that special guy with the "Bom Chucka Wow Wow" factor. She is also launching her own line of perfume, slated for launch at Christmas 2007, with the bottle replicating her figure.
Bartle Bogle Hegarty won the Lynx digital account in January this year, against a list of undisclosed agencies. The Lynx creative and digital accounts now both sit with BBH.
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