Experian Fusion has been designed for companies mailing up to 10m contacts a year, and provides access to customer insight tools, and a cleansed customer database. It is powered by Experian's marketing software Elements.
Liverpool Victoria has already trialled the product, and has taken it on permanently after it reduced costs and increased campaign speed, eliminating the time associated with managing multiple direct marketing suppliers.
Mike Trevett, senior marketing manager, data, at Liverpool Victoria, said: "Experian Fusion is going to radically change our approach to database marketing. We are now in the driving seat and can completely fine-tune every aspect of our direct strategy to deliver true one-to-one marketing capabilities."
Chris Smith, sales partner at Experian Integrated Marketing, said: "Experian Fusion has been in huge demand since its launch because it delivers comprehensive database marketing capabilities at a cost-effective point of entry never before seen in the UK market.
Liverpool Victoria recently rebranded to LV=, to reflect the company's equality, being wholly owned by its members.